The most important characters in any army are the General and Battle Standard Bearer. Such bold and inspirational leaders are natural commanders, able to hold together their forces even in the worst of situations. To represent their importance, your General and Battle Standard Bearer each have a Command range of 12", regardless of their Leadership characteristic.
If your General or Battle Standard Bearer has the Large Target special rule or is mounted on a model with this special rule, their Command range is increased further; from 12" to 18".